Radio – Modi Marks World Radio Day, Praises Medium’s Reach
Radio – Prime Minister Narendra Modi on Friday underscored the enduring role of radio in connecting the country, describing it as a dependable source of information that bridges the gap between rural hamlets and metropolitan centres. His remarks came on the occasion of World Radio Day, observed globally to recognise the impact of radio as a powerful communication platform.
A Medium That Connects Every Corner
In a message shared on social media platform X, the Prime Minister referred to radio as a “trusted voice” that has consistently delivered timely updates and created space for creative expression. He noted that from remote villages to busy cities, radio has long served as a reliable channel for news, ideas and cultural exchange.
He also acknowledged the contributions of professionals working in the field, stating that World Radio Day offers an opportunity to appreciate presenters, producers, technicians and all others who keep the medium vibrant and relevant.
‘Mann Ki Baat’ as a Direct Public Dialogue
Referring to his monthly radio programme, Mann Ki Baat, the Prime Minister highlighted how the broadcast has grown into a platform for direct engagement with citizens. According to him, the programme has demonstrated radio’s ability to bring forward stories of collective strength and grassroots initiatives from across the country.
He informed listeners that the upcoming edition of the programme will be aired on February 22 and encouraged people to send in their suggestions and inputs. Over the years, the broadcast has featured discussions on social issues, innovation, cultural heritage and community-driven efforts, drawing participation from diverse sections of society.
Radio’s Relevance in a Digital Era
Even as digital platforms and online streaming services continue to expand rapidly, radio has retained its unique place in the media ecosystem. Its simplicity, affordability and accessibility make it especially valuable in regions where internet connectivity may be limited.
Industry observers note that radio has successfully adapted to technological shifts. FM channels, digital streaming options and interactive listener segments have allowed stations to remain responsive and audience-focused. This adaptability has ensured that radio remains both current and inclusive.
Expansive Reach of All India Radio
In India, All India Radio continues to play a central role in public broadcasting. As the national broadcaster, it operates one of the world’s largest radio networks. Its extensive home service includes more than 400 stations spread across the country, covering nearly 92 percent of India’s geographical area and reaching over 99 percent of the population.
The broadcaster produces programmes in 23 languages and 146 dialects, reflecting India’s cultural and linguistic diversity. Its offerings range from news bulletins and educational content to music, cultural programming and special features aimed at different demographic groups.
Serving Communities Beyond Urban Centres
Radio remains particularly significant for communities with limited access to digital resources. For individuals in remote regions, as well as vulnerable groups such as the elderly, persons with disabilities and economically disadvantaged populations, it provides an affordable and easy-to-use source of information.
Experts point out that in times of emergency, radio’s reliability becomes even more crucial. Natural disasters and connectivity disruptions often highlight the medium’s ability to function independently of internet-based infrastructure.
The Prime Minister’s remarks on World Radio Day reaffirm the continuing importance of radio as a tool for public outreach, civic engagement and cultural preservation. In a rapidly evolving media landscape, the medium continues to demonstrate resilience and relevance, sustaining its role as a trusted channel of communication across the nation.