AGL – Asian Granito Expands Brand Reach With Tejas Express Campaign
AGL – Asian Granito India Limited (AGL), known for its range of tiles, marble, quartz and bathware products, has rolled out a new branding campaign aboard the Tejas Express running between Ahmedabad and Mumbai. The initiative is designed to increase public visibility and strengthen consumer awareness following the company’s improved financial performance in the third quarter of FY26.
Branding Initiative Targets Premium Train Passengers
As part of the campaign, AGL has introduced branding on food trays used during onboard meal services on the Tejas Express. The format ensures repeated brand exposure throughout the journey, allowing passengers to interact with the brand in a subtle and non-intrusive manner.
The company believes that premium trains provide a focused environment where travelers spend uninterrupted time, making them an effective medium for brand communication. Through this initiative, AGL aims to reach urban consumers, architects, and professionals associated with the construction and design industries.
Passengers traveling between two major business hubs—Ahmedabad and Mumbai—are expected to form a key audience for the campaign, helping the company reinforce its brand presence among decision-makers and potential customers.
Continuing a Series of Travel Branding Campaigns
The Tejas Express branding effort is part of a broader marketing strategy adopted by the company during its milestone year. Earlier, AGL had carried out similar visibility campaigns on trains such as the Vande Bharat Express and the Shatabdi Express.
These initiatives were launched to mark the company’s 25 years in the industry and to expand brand recognition across high-traffic travel platforms. According to the company, train journeys offer consistent engagement opportunities where branding can connect naturally with passengers.
Strong Financial Performance in Q3FY26
The marketing push also comes at a time when AGL has reported encouraging financial results. For the nine-month period ending December 2025, the company recorded consolidated net sales of Rs.1,219.10 crore. This represents a growth of 10.60 percent compared with Rs.1,102.24 crore during the same period in the previous year.
During this period, the company reported a net profit of Rs.43.83 crore, a significant improvement from the loss reported in the corresponding period last year. Earnings before interest, taxes, depreciation and amortization (EBITDA) stood at Rs.102.34 crore, reflecting a year-on-year growth of more than 134 percent. The improvement has been attributed to better demand conditions and improved operational efficiency.
Leadership Commentary on the Campaign
Bhavesh Patel, Director of Asian Granito India Limited, said the initiative was aimed at strengthening awareness about the company’s products and connecting with consumers in everyday settings.
He noted that train travel provides a unique opportunity to engage audiences during routine journeys. By integrating branding into the travel experience, the company hopes to transform simple moments—such as meal service—into opportunities for brand recall and engagement.
Patel also highlighted that the development of transportation infrastructure across India is creating new platforms for companies to reach wider audiences.
Company Growth and Industry Presence
Established in 2000 and headquartered in Ahmedabad, AGL has grown into one of India’s leading luxury surface and bathware brands over the past two and a half decades. The company manufactures and markets a wide range of products, including ceramic tiles, engineered marble, quartz surfaces, bathware and faucets.
Today, AGL operates 14 manufacturing units located primarily in Gujarat. Its retail network includes more than 277 exclusive franchise showrooms and 13 company-owned display centers across the country. In addition, the company maintains a nationwide distribution network comprising over 18,000 touchpoints that include distributors, dealers and sub-dealers.
Over the years, the company has significantly expanded its production capacity, increasing from 0.83 million square meters per year in 2000 to more than 54.5 million square meters annually by FY2025. AGL products are currently exported to over 100 countries, strengthening its presence in international markets.
Focus on Innovation and Market Engagement
As AGL completes 25 years in business, the company says it will continue focusing on innovation, product development and customer engagement. Marketing initiatives such as the Tejas Express campaign are expected to play an important role in expanding brand visibility and connecting with a broader audience.
With infrastructure development and urban construction continuing to grow in India, the company aims to introduce new products and marketing strategies that align with evolving consumer preferences and design trends.