Artificial Intelligence – Indian Startups Unveil Media Innovations at AI Expo
Artificial Intelligence- More than 50 Indian startups working across animation, extended reality, and media technology are presenting their latest artificial intelligence-driven solutions at the India AI Impact Expo 2026 in New Delhi. The event has drawn technology leaders, creators, policymakers, and investors eager to explore how AI is reshaping the country’s creative industries.
The startups are exhibiting their products at the WAVES Creators Corner, a dedicated space set up by the Ministry of Information and Broadcasting. Their displays focus on immersive storytelling, gaming advancements, virtual production systems, and next-generation content tools powered by AI.
Showcasing AI Tools for Creative Industries
Several innovations on display aim to transform how content is produced and consumed. Among them is a zero-touch autonomous newsroom system designed to streamline news production with minimal manual intervention. Another attraction is the Bhasha Wall, which offers multilingual dubbing capabilities alongside AI-generated sign language avatars to make digital content more accessible.
Interactive installations such as Samvad Setu and The Director’s Chair are allowing visitors to engage directly with AI-based storytelling platforms. An AI-powered podcast studio is also drawing attention for its ability to automate editing and enhance audio production. Meanwhile, conversational humanoid robots and advanced voice cloning tools demonstrate how artificial intelligence can replicate natural speech patterns for entertainment, education, and customer engagement.
Industry observers note that these technologies reflect a broader push to integrate AI across every stage of content creation—from scripting and production to distribution and monetisation.
Pavilion Explores Responsible and Scalable AI
Beyond product demonstrations, the ministry’s pavilion is hosting panel discussions, masterclasses, and live technology showcases focused on AI’s long-term impact on media and entertainment. Topics under discussion include AI-driven production workflows, multilingual voice technologies, innovation in gaming, digital content monetisation models, and the importance of responsible AI frameworks.
Officials said the aim is not only to promote technological progress but also to encourage ethical deployment and sustainable growth in the media sector. Experts participating in the sessions have stressed the need for regulatory clarity, transparency in AI systems, and safeguards to protect intellectual property.
One of the key highlights of the programme is a masterclass led by filmmaker Shekhar Kapur, who is sharing insights into how AI tools can expand creative storytelling without replacing human imagination. His session is expected to draw significant interest from young creators and film students attending the expo.
Collaboration With Adobe Brings AI Short Films
The Ministry of Information and Broadcasting has partnered with Adobe to present Kathavatar, a curated showcase of five AI-powered short films created in India. Inspired by Indian folklore, the films—Language of Birds, Migoi, Uttarayan, The Barber’s Secret and Yappasauras—are being screened at the AI Theatre inside the WAVES Creators Corner throughout the summit.
According to officials, the collaboration aims to demonstrate how artificial intelligence can be integrated into filmmaking while retaining cultural narratives and traditional storytelling forms. The featured projects highlight a new generation of Indian filmmakers experimenting with AI tools for script development, visual effects, and post-production.
Organisers said the screenings have attracted steady footfall, with visitors expressing interest in how AI can reduce production costs while enabling high-quality visual storytelling.
Growing Momentum for AI in Media
The India AI Impact Expo 2026 reflects a broader national effort to position India as a hub for artificial intelligence innovation. With startups increasingly focusing on media technology, experts believe the country could play a major role in shaping global content trends.
As the expo continues in New Delhi, stakeholders across government and industry are emphasising collaboration, skill development, and ethical standards as key pillars for the future. The strong presence of startups at the event underscores how artificial intelligence is moving beyond theory and into real-world creative applications.