Medaram Awakens: A Living Festival of Faith, Forest Traditions, and Modern Devotion
Medaram Awakens: The Medaram region in Telangana’s Mulugu district is slowly transforming into a living canvas of faith, anticipation, and devotion. As the Sammakka–Saralamma Maha Jatara approaches, the air is charged with spiritual energy that draws people from distant villages and cities alike. Even before the official dates of the four-day festival beginning on January 28, 2024, devotees have started arriving in large numbers. Many come early, especially children and elderly pilgrims, believing that visiting the goddesses ahead of peak crowds allows for a more personal and fulfilling spiritual experience.

Sacred Landscape of Medaram Forest
Medaram is not merely a pilgrimage site; it is a sacred forest where nature and belief coexist seamlessly. Devotees regard the forest as a divine space where every tree, stone, and stump within a forty-kilometre radius is believed to embody the presence of the goddesses. This deep-rooted faith transforms the entire region into a spiritual geography rather than a single destination. Pilgrims walk barefoot through forest paths with reverence, trusting the land itself to guide and protect them.
Ancient Rituals and Living Traditions
One of the most meaningful rituals observed at Medaram is the offering of jaggery equal to a devotee’s body weight. This offering is made at the gaddela as an expression of gratitude for wishes fulfilled and prayers answered. The ritual reflects a unique blend of simplicity and devotion, rooted in tribal traditions that have survived centuries. For many families, this act is not just a ritual but a continuation of ancestral faith passed down through generations.
Faith Beyond Fear and Boundaries
A belief that adds to the mystique of the Maha Jatara is the conviction that wild animals inhabiting the surrounding forest never harm devotees during the festival. This trust reinforces the sense of divine protection associated with Sammakka and Saralamma. The absence of fear, even in a dense forest setting, strengthens communal faith and underscores the spiritual bond between humans and nature during the fair.
Government Support and Infrastructure Development
In recent years, the state government has taken extensive measures to support the growing scale of the Sammakka–Saralamma Maha Jatara. An investment of nearly ₹251 crore has been directed toward infrastructure development to ensure safety, accessibility, and comfort for millions of visitors. Permanent structures, modern pavilions, expanded queue systems, and wider roads have significantly improved crowd management. These developments respect the sanctity of the festival while adapting it to contemporary needs.
Facilities for Pilgrims and Devotees
Special attention has been given to pilgrim facilities, including bathing areas at Jampanna Vagu, drinking water arrangements, medical camps, and sanitation services. These efforts aim to reduce physical hardship and allow devotees to focus fully on their spiritual journey. Volunteers and officials work together to maintain order and provide guidance, creating a supportive environment for people of all ages.
Transformation of Surrounding Villages
As the festival nears, nearby villages such as Oorttam, Kannepalli, and Narlapur undergo a remarkable transformation. Temporary markets, food centers, and lodging facilities emerge almost overnight, giving the region a metropolitan appearance. From traditional meals to popular biryani stalls, the culinary landscape expands to serve diverse tastes. This seasonal transformation boosts local livelihoods and highlights the economic significance of the Maha Jatara.
A Unique Blend of Tradition and Modernity
The Sammakka–Saralamma Maha Jatara offers a rare combination of ancient devotion and modern convenience. Pilgrims may arrive by bullock carts, buses, or even helicopters, reflecting the diversity of experiences available at the fair. Alongside folk entertainment and cultural expressions, visitors can also find contemporary goods and services. Despite these changes, the heart of Medaram remains rooted in faith, making the festival a powerful symbol of continuity and cultural resilience.
Enduring Spiritual Legacy
More than a religious gathering, the Sammakka–Saralamma Maha Jatara stands as a testament to collective belief, tribal heritage, and spiritual unity. Medaram becomes a space where time slows down, traditions breathe, and devotion finds expression in countless personal ways. For devotees, the journey is not just about reaching a destination but about reconnecting with faith, nature, and community in its purest form.