Entertainment – Rannvijay Singha Reflects on Staying Relevant in Changing Industry
Entertainment – In an industry shaped by rapid digital growth and shifting audience preferences, actor and television host Rannvijay Singha believes the ability to adapt remains the foundation of long-term success. Speaking about how careers survive in a time dominated by algorithms and viral content, he stressed that relevance is not a one-time achievement but a continuous effort.
Relevance in the Age of Algorithms
Rannvijay observed that the definition of staying relevant has naturally evolved over the years. However, he maintained that the core principle remains unchanged: growth is essential. Reflecting on his early years hosting non-fiction adventure shows, he noted how the format and presentation styles have transformed over the past two decades.
According to him, professionals in the entertainment industry cannot afford to rely solely on past success. “The way shows were made 20 years ago is not how they are made today. You have to grow with the times,” he explained. He emphasized that relevance is not driven only by viral trends but by consistently connecting with audiences through meaningful work.
Expanding Creative Boundaries
The actor suggested that diversification plays a crucial role in sustaining a long career. Rather than confining oneself to a single format or image, he encouraged artists to explore different platforms and creative opportunities.
He pointed out that performers should take up projects that reveal new aspects of their personality. Whether it is a brief digital video, an OTT series, a feature film, or even independently produced content, every format offers an opportunity to engage viewers in a fresh way.
Rannvijay explained that a career in entertainment should be viewed as a marathon rather than a sprint. A few successful years, he said, cannot define an entire professional journey. Instead, artists must aim for steady growth over decades. He believes that consistency and adaptability allow performers to remain part of people’s lives for the long term.
Building a Career Beyond Short-Term Fame
For actors and presenters, he added, the goal should be longevity. Planning for a career that spans 30 to 40 years requires patience, experimentation, and resilience. Temporary popularity, even if intense, does not guarantee sustained relevance.
He noted that content today exists across multiple platforms, from streaming services to personal YouTube channels. According to him, participating in various forms of storytelling strengthens visibility and keeps performers connected with different audience segments.
Rannvijay stressed that being present across evolving platforms increases the chances of remaining part of viewers’ journeys. He believes that artists who continue to adapt while maintaining authenticity are more likely to build enduring careers.
Return to Screen with Kohrra Season 2
As he speaks about evolving with time, Rannvijay is preparing for his upcoming appearance in the second installment of the critically appreciated series Kohrra. The new chapter will see him sharing screen space with Barun Sobti and Mona Singh.
Season 2 is scheduled to premiere on February 11. Created and written by Gunjit Chopra, Diggi Sisodia, and Sudip Sharma, the upcoming season introduces a fresh investigation while retaining the intense atmosphere that defined its earlier installment.
Set once again against the stark winter backdrop of Punjab, the story promises a layered narrative where silence and tension shape the unfolding mystery. The makers have indicated that the new season will explore complex human emotions alongside the central crime investigation.
For Rannvijay, the project represents another step in navigating the changing landscape of entertainment. His perspective reflects a broader shift within the industry, where adaptability, diverse content creation, and sustained engagement have become essential to building a lasting presence.